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Recent Posts

• The Importance of Disclosure: A Lesson from The Economist’s Obama vs BP Cover
• Nike’s Simply Awesome Commercial – Why Advertising is so Important
• Spirit Airlines and Baggage Fees – Make it a Pay-for-Use Conversation
• Can Reputation Be Improved Ahead of Customer Service? How AT&T is Trying
• Customer service may have the highest impact on brand reputation
• How to improve your reputation by screwing up and apologizing
• Amazon’s Jeff Bezos Shows How to Apologize
• Nielsen Finds Consumers Trust Brand Content as Much as Editorial
• Presenting PR Results
• Is online social networking as local as offline social networking?
• NY Times on PR may be right for Silicon Valley – but not necessarily anyone else
• The heart of the problem – PR is about action, not communications

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