Seat at the Table

I’ve been working on a way to represent today’s media and information ecosystem.  The idea, which I will expand upon in a future post and article, is that there are many parts to this constantly evolving ecosystem.  This was done, in part, to show how blogging is just one part of a system through which information flows and conversations take place (it’s my reaction to seeing too many public relations strategies be far too blog-centric).

The central idea is to show where and how information flows, what skills sets are needed for those parts if you are a PR professional, and, as an example of adopting the old to the new, how releases (not press but X releases, may be used where relevant.  Here’s my a working draft of the graphic – click on it to get a larger more readable version.  Comments, feedback, questions and ideas welcome.   I will update this post with new versions over the next several weeks.

And a thank you to Tim Leberech at Mindjet for suggesting the use of his companies software (MindManager) to create a visual representation of these ideas.  I love it so much I may try to use it as a PowerPoint replacement.